Corporate Identity

Our Symbol

Visible Value

This wordmark, titled “Visible Value,” places a visual emphasis on the letter M. While the previous CI represented the union of the two No. 1 business divisions, the new identity symbolizes a value that transcends No. 1. Another initial, V, is hidden within the letter M and revealed through a gradient, conveying both “Visible Value” and “Victor,” the winner in business. At the same time, the left stem of the letter M represents No. 1, carrying forward and evolving the existing brand identity.

Download CI (ai)

Signature Combination (Stacked)

Signature Combination (Stacked)

Logotype

The logotype, one of the core elements of the SMEC brand identity, was designed to complement the symbol mark. Therefore, its form, weight, and proportions must not be altered. The logotype should always be printed from the original artwork data. If the original artwork data is unavailable, it must be reproduced accurately according to the proportions specified in the grid system provided in this section.

Signature Combination (Stacked)

Signature Combination (Horizontal)

Signature Combination (Vertical)

Signature

The signature system combines the symbol mark and logotype, achieving its ideal appearance when they are arranged in harmony. The signature should be used in one of three combinations: stacked, horizontal, or vertical. As a general rule, the signature should be printed using the original artwork data provided in this guideline.

Blue

PANTONE 286C
CMYK : C100 M80 Y0 K0 / RGB : R0 G64 B152

PANTONE 299C
CMYK : C80 M0 Y0 K0 / RGB : RO G175 B236

Blue Gradient

PANTONE 286C
CMYK : C100 M80 Y0 K0 / RGB : R0 G64 B152

Light Blue

PANTONE 283C
CMYK : C38 M10 YO KO / RGB : R0 G64 B152

Yellow

PANTONE 1365C
CMYK : C0 M30 Y70 KO / RGB : R249 G193 B88

Gold

PANTONE 872C
Metalic Gold

Light Green

PANTONE 374C
CMYK : C25 M0 Y60 KO / RGB : R205 G224 B129

Light Gray

PANTONE Cool gray 6C
CMYK : C0 M0 Y0 K30 / RGB : R201 G202 B202

Silver

PANTONE 877C
Metalic Silver

Primary Color Palette

The colors of the SMEC CI are another important element that differentiates the brand, and must be used consistently, continuously, and accurately. As a general rule, the designated colors should be reproduced using four-color CMYK process printing, but spot colors may be used depending on the medium. The color specifications provided in this guideline must be followed across all applications.